Get more registrations from the people already backing your event
Momentum helps conference organisers make it easy for delegates, speakers and partners to share an event — without endless chasing or another manual campaign.
Momentum is a participant advocacy platform for conference organisers that uses personal links and simple sharing actions to help more people promote an event.
The problem
Your event community could help you reach more people. Most of the time, they do not.
Your delegates, speakers and partners already know people who may want to attend. But asking them to promote an event is usually last-minute, inconsistent and hard to measure.
You send a few emails. Some people share. Most forget. You cannot see who helped, what they did or which message worked.
So a useful source of registrations remains largely untapped.
The solution
Turn occasional sharing into a repeatable campaign
Momentum gives you a simple way to involve the people already connected to your event.
Make each request easy to act on
Give every participant a personal Momentum page with a clear update, a suggested action and ready-to-use sharing copy.
They do not need to write a post, find the right event link or work out what you want them to do.
Give people reasons to share throughout the campaign
Create small promotional moments around new speakers, agenda updates, deadlines, sessions and other event news.
You can ask at the right time instead of relying on one large promotion request.
See who is taking part
Track visits, actions, shares and clicks through personal links.
You can see which participants are helping and which campaign moments are getting attention.
Product
See Momentum in action
- 01Create campaign moments
- 02Personal participant pages
- 03Ready-to-send email
- 04Track engagement
- 05Measure participation
How it works
From participant list to trackable promotion
- 1
Set up your event
Choose the announcements, updates and campaign moments you expect to use.
- 2
Add your participants
Upload delegates or other event contacts from a CSV file.
- 3
Prepare a campaign moment
Add the update participants will see, the action you want them to take and a suggested message they can share.
- 4
Send their personal links
Use Momentum’s prepared email copy and distribution file in your normal email or CRM system.
- 5
Follow the activity
See which participants visit, engage and help spread the word.
Who it is for
Built for conference teams that need practical growth tools
Momentum is designed for:
- independent conference companies
- small and medium-sized event organisers
- associations running professional events
- event marketing teams with limited time
- organisers who rely on spreadsheets and manual follow-up
It works alongside your registration platform, CRM and email system. It does not ask you to replace everything else.
Proof
Built from the organiser’s side of the desk
I have spent 17 years running conferences and dealing with the same problem Momentum addresses.
Speakers and delegates often want to support an event, but the process gives them too little direction and gives the organiser almost no useful feedback.
Momentum started as a way to fix that inside a real conference business. It turns scattered promotion requests into a process that an event team can plan, repeat and measure.
The first version is now available for a small number of conference organisers. Early customers will work directly with the founder and help shape how Momentum develops.
FAQ
Frequently asked questions
No. Momentum sits alongside your existing systems.
You can upload participants from a CSV and send Momentum links through the communication tools you already use.
The launch version prepares the email copy and a distribution file containing each participant’s personal link. Your team sends the email through its usual email or CRM system.
This keeps you in control of the sender, branding and deliverability.
The aim is to replace scattered requests and manual link creation with one reusable process.
You set up the campaign structure, prepare each update and distribute the resulting links through your normal communication system.
Momentum can track visits to personal participant pages, the actions people open, recorded sharing activity and clicks on tracked links.
Direct registration attribution depends on the registration system you use and is not included in the first version.
See how Momentum would work for one of your events
In a 20-minute demo, we will look at:
- where participant promotion currently breaks down
- how you could turn one event update into a sharing campaign
- what your participants would see
- what your team would be able to track
No long sales presentation. We will use a real event example and see if the process fits your team.